Fragt Guy Kawasaki in seinem Blog Signal Without Noise angesichts eines von ihm moderierten Panels mit sechs Jugendlichen und jungen Erwachsenen aus dem Silicon Valley, das Ergebnisse wie diese brachte:
- They send as many as 4,000 text messages per month from their phones.
- They watch one to two hours of TV per week. And they use Tivo or a recording device to fast-forward through commercials during that short timeframe!
- They all have iPods, and they are very loyal to Apple.
Und: They dislike online advertising whether banner, pop-up, or an ad running before or after a free video clip.
GoogleTube, wussten Sie das?