in Apple, TV, Werbung

Is Advertising Dead?

Fragt Guy Kawasaki in seinem Blog Signal Without Noise angesichts eines von ihm moderierten Panels mit sechs Jugendlichen und jungen Erwachsenen aus dem Silicon Valley, das Ergebnisse wie diese brachte:

  • They send as many as 4,000 text messages per month from their phones.
  • They watch one to two hours of TV per week. And they use Tivo or a recording device to fast-forward through commercials during that short timeframe!
  • They all have iPods, and they are very loyal to Apple.

Und: They dislike online advertising whether banner, pop-up, or an ad running before or after a free video clip.

GoogleTube, wussten Sie das?

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