in Agenturen, Technologie |

a reason why the customer should want to interact

To me, great digital work is therefore found where strategy, creativity and innovative use of technology merge to the benefit of the consumer. I look forward to a year where we forget the boundaries and put our customers’ customers in the centre as we search for the most engaging and relevant work.

Lars Cortsen, Creative Director und Gründer, Triple Copenhagen, Präsident der Jury für die Kategorie Interactive beim Eurobest Award, in seiner Botschaft. Und weiter:

So, I guess I won’t just be looking for a punch line; I’ll be looking for a reason why the customer should want to interact with and co-create the story, product or service.

Yep.

Co-Founder @nextconf, corporate editor @AccentureSong, PR guy, blogger, journalistic background, political scientist, theology, singer, father, landlord, roman-catholic.

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